ESG (école supérieure de gestion) est une école de l'institut universitaire du g...
ISTA (Institut Supérieur des Technologies appliquées) est une école qui promeut...
ISA est une école de l'institut universitaire du golfe de guinée spécialisé dans...
1. The objective of the training
This specialty aims to respond to a need expressed by businesses: surround of commercial equipped, perfectly impregnated with the logic marketing, sensitized on the changing needs
of the consumer and oriented toward the development of sales
in an environment
characterized by
the competition.
2. The powers sought
General Skills
- The understanding of the international economy;
- The mastery of foreign languages; cross cultural
- The Ability to negotiate;
- The understanding of the
professional environment;
- To be able to work under
pressure;
- The adaptability.
Specific
Skills
- Understand strategic
logic
marketing;
- Understand the challenges
faced
by thebusiness in a
competitive
environment;
- Understand the
determinants
of the commercial success
of thecompany;
- Sell in anaffordable manner
and
cost effective;
- Lead a
sales team
toward theachievement of
objectives;
- Animate
a point of sale;
- Do the
carry out bench marking
to increase
sales.
3. Outlets
- Facilitator of the sales;
- Attached to the customership;
- Sales
representative;
- Responsible
for the sales.
4. Organization of the Teachings
Semester 1
|
Field: TRADE-TO-SALE |
Specialty: MARKETING-TRADE-SALE |
||||||
|
Code |
Course title |
Hourly Volume |
Number Of
Credits |
||||
|
L |
T |
P |
SPW |
Total |
|||
|
Fundamentalcourses 30% (2
UC) 9 credits 135 hours |
|||||||
|
MTS111 |
Mathematics and
Computer Science I |
50 |
20 |
0 |
5 |
75 |
5 |
|
MTS112 |
Quantitative techniques |
40 |
15 |
0 |
5 |
60 |
4 |
|
Professional courses 60%
(4 UC) 18 credits 270 hours |
|||||||
|
MTS113 |
Marketing Environmental I |
35 |
10 |
10 |
5 |
60 |
4 |
|
MTS114 |
Marketing mix I |
35 |
10 |
10 |
5 |
60 |
4 |
|
MTS115 |
Marketing tools I |
30 |
10 |
15 |
5 |
60 |
4 |
|
MTS116 |
Marketing strategy
I |
60 |
15 |
10 |
5 |
90 |
6 |
|
Cross-sectional
courses 10%
(1
UC) 3 credits 45 hours |
|||||||
|
MTS117 |
Bilingual training I and economic environment
I |
25 |
10 |
5 |
5 |
45 |
3 |
|
Total |
|
275 |
90 |
50 |
35 |
450 |
30 |
Semester 2
|
Field: TRADE-TO-SALE |
Specialty: MARKETING-TRADE-SALE |
||||||
|
Code |
Course title |
Hourly Volume |
Number Of
Credits |
||||
|
L |
T |
P |
SPW |
Total |
|||
|
Fundamental courses 30% (2 UC) 9 credits 135 hours |
|||||||
|
MTS121 |
Mathematics and
Computing II |
10 |
35 |
10 |
5 |
60 |
4 |
|
MTS122 |
Mathematics and
accounting |
10 |
45 |
15 |
5 |
75 |
5 |
|
Professionalcourses
60% (4 UC) 18 credits 270 hours |
|||||||
|
MTS123 |
Marketing Environment II |
25 |
10 |
20 |
5 |
60 |
4 |
|
MTS124 |
Marketing mix II |
30 |
10 |
15 |
5 |
60 |
4 |
|
MTS125 |
Marketing Tools II |
40 |
15 |
15 |
5 |
75 |
5 |
|
MTS126 |
Marketing strategy
and approaches II |
45 |
10 |
15 |
5 |
75 |
5 |
|
Cross-sectional
courses 10%
(1
UC) 3 credits 45 hours |
|||||||
|
MTS 127 |
Bilingual Training II and Economic Environment
II |
25 |
10 |
5 |
5 |
45 |
3 |
|
Total |
|
185 |
135 |
95 |
35 |
450 |
30 |
Semester 3
|
Field: TRADE-TO-SALE |
Specialty: MARKETING-TRADE-SALE |
||||||
|
code |
Course title |
Hourly Volume |
Number of Credits |
||||
|
L |
T |
P |
SPW |
Total |
|||
|
Fundamentalcourses 30% (2
UC) 9 credits 135 hours |
|||||||
|
MTS231 |
Quantitative techniques
and computer skills I |
40 |
20 |
10 |
5 |
75 |
5 |
|
MTS232 |
Accounting and Information System I |
30 |
15 |
10 |
5 |
60 |
4 |
|
Professionalcourses 60%
(4 UC) 18 credits 270 hours |
|||||||
|
MTS233 |
Marketing Management I |
10 |
20 |
10 |
5 |
45 |
3 |
|
MTS234 |
Marketing Environment III |
20 |
10 |
10 |
5 |
45 |
3 |
|
MTS235 |
Marketing Tools III and IV |
45 |
20 |
20 |
5 |
90 |
6 |
|
MTS236 |
The work of synthesis
and sale Policy I |
20 |
30 |
35 |
5 |
90 |
6 |
|
Cross-sectional
courses 10%
(1
UC) 3 credits 45 hours |
|||||||
|
MTS237 |
Legal environment
and civic
education I |
25 |
10 |
5 |
5 |
45 |
3 |
|
Total |
|
180 |
125 |
100 |
35 |
450 |
30 |
Semester 4
|
Field: TRADE-TO-SALE |
Specialty: MARKETING-TRADE-SALE |
||||||
|
Code |
Course title |
Hourly Volume |
Number Of
Credits |
||||
|
L |
T |
P |
SPW |
Total |
|||
|
Fundamental courses 30% (2 UC) 9 credits 135 hours |
|||||||
|
MTS241 |
Quantitative techniques
and computing II |
15 |
25 |
30 |
5 |
75 |
5 |
|
MTS242 |
Accounting and Information System II |
10 |
20 |
25 |
5 |
60 |
4 |
|
Professional courses 60%
(4 UC) 18 credits 270 hours |
|||||||
|
MTS243 |
Marketing Management II |
5 |
20 |
15 |
5 |
45 |
3 |
|
MTS244 |
Environmental Marketing IV |
10 |
20 |
10 |
5 |
45 |
3 |
|
MTS245 |
The work of synthesis
and sales policy II |
20 |
30 |
35 |
5 |
90 |
6 |
|
MTS246 |
Professional internship |
|
|
60 |
30 |
90 |
6 |
|
Cross-sectional
courses 10%
(1
UC) 3 credits 45 hours |
|||||||
|
MTS247 |
Legal environment
and civic
education II |
30 |
10 |
5 |
0 |
45 |
3 |
|
Total |
|
90 |
125 |
180 |
75 |
450 |
30 |
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