ESG (école supérieure de gestion) est une école de l'institut universitaire du g...
ISTA (Institut Supérieur des Technologies appliquées) est une école qui promeut...
ISA est une école de l'institut universitaire du golfe de guinée spécialisé dans...
1. The objective of the training
An HND in Digital marketing will provide you with a strong
foundation in the core
concepts of digital marketing. It will give you an in-depth understanding of how to
effectively strategize and implement powerful digital marketing campaigns that convert. From social media
marketing to
search marketing, you’ll learn everything
you
need to excel at your digital marketing career.
2. Expected skills
® General
skills
- Work in autonomy, work together as a team;
- Analyze, synthesize, a professional document (French,
English);
- communicate to the oral, written, in business or outside (French, English);
- Participate in /conduct an
approach to the management of the project;
- Know and exploit the professional networks and institutional sectors of the informatics.
® Specific
skills
- Continuously exploit
available commercial information
to monitor and
develop the activity of the business unit in line;
- Ensure constantly to
adapt
the offer e-commercial in function
of the
evolution
of the market;
- Ensure the
operating balance and
the
management
of the
human
resources of the unit e-business;
- Carry out actions to attract, accommodate and build customer loyalty by selling him the products and/or
services to meet its expectations;
- Develop a commercial offer
adapted to the clientele.
3. Career opportunities
- Content Marketer, Digital Designer, Online
Campaign
Manager, Social
Media Marketer, Email Marketer, etc;
- Inbound Marketer, Social Media Marketer, Digital PR
Executive, etc.
- Analytics Specialist, Acquisition Specialist, PPC Analyst, CRM Data Analyst,
Email Marketer, etc.
- Digital Strategy Planner, Digital Marketing
Manager, SEO Strategist, etc.
4. Organization of teachings
· FIRST SEMESTER
|
Field: Computer
Engineering |
Specialty: E-Commerce and Digital Marketing |
||||||
|
Course Code |
Course titles |
Number of hours |
Number Of Credits |
||||
|
L |
T |
P |
SPW |
Total |
|||
|
Fundamental Courses 30% (2 UC) 9 credits 135 hours |
|||||||
|
EDM111 |
Mathematics for computing I |
45 |
25 |
0 |
5 |
75 |
5 |
|
EDM112 |
Basic Environment I |
15 |
10 |
30 |
5 |
60 |
4 |
|
Professional courses 60%
(4 UC) 18 credits 270 hours |
|||||||
|
EDM113 |
Database
and SQL language |
30 |
15 |
10 |
5 |
60 |
4 |
|
EDM114 |
System analysis
and design |
30 |
30 |
10 |
5 |
75 |
5 |
|
EDM115 |
Introduction to Web Programming |
20 |
20 |
30 |
5 |
75 |
5 |
|
EDM116 |
Small business management |
20 |
10 |
25 |
5 |
60 |
4 |
|
Transversal
Courses 10% (1 UC) 3 credits 45 hours |
|||||||
|
EDM117 |
English and
general accounting |
30 |
10 |
0 |
5 |
45 |
3 |
|
Total |
|
190 |
120 |
105 |
35 |
450 |
30 |
· SECOND SEMESTER
|
Field: Computer
Engineering |
Specialty: E-Commerce and Digital Marketing |
||||||
|
Course Code |
Course titles |
Number of hours |
Number Of Credits |
||||
|
L |
T |
P |
SPW |
Total |
|||
|
Fundamental Courses 30% (2 UC) 9 credits 135 hours |
|||||||
|
EDM121 |
Mathematics for computing II |
35 |
20 |
15 |
5 |
75 |
5 |
|
EDM122 |
Basic Environment II |
20 |
15 |
20 |
5 |
60 |
4 |
|
Professional courses 60%
(4 UC) 18 credits 270 hours |
|||||||
|
EDM123 |
Object oriented
programming |
30 |
15 |
40 |
5 |
90 |
6 |
|
EDM124 |
Digital Economy |
30 |
15 |
10 |
5 |
60 |
4 |
|
EDM125 |
Legal regulations |
30 |
25 |
0 |
5 |
60 |
4 |
|
EDM126 |
Strategic management |
35 |
20 |
0 |
5 |
60 |
4 |
|
Transversal
Courses 10% (1 UC) 3 credits 45 hours |
|||||||
|
EDM127 |
Economics
and Enterprise Organisation (EEO)
and French |
30 |
10 |
0 |
5 |
45 |
3 |
|
Total |
|
210 |
120 |
85 |
35 |
450 |
30 |
· THIRD SEMESTER
|
Field: Computer
Engineering |
Specialty: E-Commerce and Digital Marketing |
||||||
|
Course Code |
Course titles |
Number of hours |
Number Of Credits |
||||
|
L |
T |
P |
SPW |
Total |
|||
|
Fundamental Courses 30% (2 UC) 9 credits 135 hours |
|||||||
|
EDM231 |
Mathematics for computing III |
45 |
25 |
0 |
5 |
75 |
5 |
|
EDM232 |
Applied Mathematics and
quantitative
finance |
20 |
20 |
15 |
5 |
60 |
4 |
|
Professional courses 60%
(4 UC) 18 credits 270 hours |
|||||||
|
EDM233 |
E – Commerce technology I |
20 |
10 |
25 |
5 |
60 |
4 |
|
EDM234 |
E – Commerce |
40 |
20 |
10 |
5 |
75 |
5 |
|
EDM235 |
Digital Marketing I |
40 |
20 |
10 |
5 |
75 |
5 |
|
EDM236 |
ERP Technologies |
20 |
20 |
15 |
5 |
60 |
4 |
|
Transversal
Courses 10% (1 UC) 3 credits 45 hours |
|||||||
|
EDM237 |
Enterprise creation and civics and moral education |
30 |
10 |
0 |
5 |
45 |
3 |
|
Total |
|
215 |
125 |
75 |
35 |
450 |
30 |
· FOURTH SEMESTER
|
Field: Computer
Engineering |
Specialty: E-Commerce and Digital Marketing |
||||||
|
Course Code |
Course titles |
Number of hours |
Number Of Credits |
||||
|
L |
T |
P |
SPW |
Total |
|||
|
Fundamental Courses 30% (2 UC) 9 credits 135 hours |
|||||||
|
EDM241 |
Technical Communication |
30 |
15 |
10 |
5 |
60 |
4 |
|
EDM242 |
Introduction to Computer
Application |
20 |
20 |
30 |
5 |
75 |
5 |
|
Professional courses 60%
(4 UC) 18 credits 270 hours |
|||||||
|
EDM243 |
E – Commerce technology II |
40 |
20 |
10 |
5 |
75 |
3 |
|
EDM244 |
Technological infrastructure
for e- commerce |
30 |
15 |
15 |
0 |
60 |
4 |
|
EDM245 |
Digital Marketing II |
10 |
10 |
20 |
5 |
75 |
5 |
|
EDM246 |
Professional Internship |
0 |
0 |
60 |
30 |
90 |
6 |
|
Transversal
Courses 10% (1 UC) 3 credits 45 hours |
|||||||
|
EDM247 |
General economics |
30 |
10 |
0 |
5 |
45 |
3 |
|
Total |
|
160 |
90 |
145 |
55 |
450 |
30 |
SPW: Students’ Personal Work
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