Higher National Diploma

HND | Marketing

1er CYCLE
Objectives
  • Application of the theory of marketing management to the planning and execution of marketing functions, mainly in commerce and industry;
  • Understand marketing technical forms, roles of marketing in modern organizations through the use of cases, lectures and marketing modeling assignments;
  • Develop marketing skills and growth through the practical applications of theory in modern businesses;
  • Respond to expected events changing business environment;
  • Understand and meet the professional challenges which may await them;
  • Acquire knowledges on creativity, innovation and productivity in development and integration of marketing plans in human enterprise;
  • Anticipate and plan for the future through marketing research and social sciences.
Position held in entreprise
  • Commercial agent
  • Sales manager;
  • Commercial manager;
  • Etc.
Conditions of admission
  • Holder of GCE Advanced Level or BACC;
  • To undergo and succeed in the psychotechnic text.
Composition of the file of admission
  • A hand writter application addressed to the Director General;
  • Two (02) A4 size envelops with 400 Frs Cfa postage stamps each with the candidate address;
  • A Certified true copy of the GCE (General Certificate of Education)/ AL (Advanced Level) or dry equivalent diploma. Attestation of results;
  • File Study: 25 000 F cfa;
  • 5000 F cfa for expenses of medical examination
Program of training
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